A biography is 250-300 words and written in the 3rd person about you or an online personality
It should be written in the 3rd person because you want the search engine (Google, Yahoo, Bing) to know the biography is written about the individual or business, not the word "I" or "We". You do not want your websites to appear high in search results for the search "We", you want to appear high in search results for your name.
Typically, an online campaign for an individual will need 10-20 different biographies while a business will need 20-50. The more you have, the better. If you are doing it yourself, we recommend 5 per set.
A biography is needed because it lets search engines know you care about your website, and it is not spam. A website with no content on it is typically marked as spam. The biography needs to be unique and new to the internet. If it is copied and pasted, it does not carry much value. Unique content shows search engines that you put thought and time into your websites.
We understand it is hard to write the same thing over again. The biographies will say similar things about you or your business, but with different word choices and phrasing. One biography can focus on your career and read like a resume, while another biography can talk about your hobbies.
Here are some samples:
1. Brooke Westling is currently the attorney for SearchManipulator and a consultant in the San Francisco Bay Area. Ms. Westling was sworn in to the State Bar of California in 2011. She graduated from Capital University Law School, in Columbus, Ohio, as a member of the 2009 graduating class. She has experience handling a variety of cases as a general legal practitioner, consultant and mediator. Brooke served as a legal and legislative intern at the Ohio House of Representatives, while in law school, and obtained her Divorce Mediation certification through the Franklin County Courts. She has served as a third party intermediary in mediations for Franklin County Courts and the Franklin County Night Prosecutor's office. She has handled cases ranging from small business start-up assistance and501(c)3 nonprofit formation, to insurance recovery consultation and family law. Brooke Westling is also active in her community, taking cases pro-bono and serving as a volunteer in several capacities. She regularly donates her time to political campaigns at the local and national level and is a founding board member of a nonprofit created to raise awareness of craniofacial abnormalities. Ms. Westling is also dedicated to raising money for and awareness of congenital heart defects, in honor of her son, who is living with a congenital heart defect.
2. Brooke Westling is a 2009 graduate of the Capital University School of Law, located in Columbus, Ohio. She was an academic scholarship recipient and appeared on the Dean's List several times. While earning her Juris Doctor, Ms. Westling also obtained a certificate of concentration in Alternative Dispute Resolution. She was active in the Capital University School of Law Mediation Clinic, Moot Court, Women's Law Society and earned her Divorce Mediation Certification through the Franklin County Court System. As a law student, Brooke A.Westling served as an intern at the Ohio House of Representatives for the Democratic Caucus. She worked under both the legal counsel to the Democratic Caucus and the Representative to the 44th District. After law school, Ms. Westling relocated to the San Francisco Bay Area and earned admission to the State Bar of California in 2011. Since being admitted to the Bar, Brooke Westling has handled a variety of cases as a general practice attorney and consultant, ranging from nonprofit organization to family law cases, employment contract creation and software licensing. In addition to her work in the legal field, Brooke stays involved in her community by volunteering for political campaigns and a local charity dedicated to raising money for congenital heart defect research.
3. Brooke Westling has always made it a priority to serve her community. She is, and always has been, extensively involved in community affairs. In high school, Brooke was a volunteer hugger at the local Special Olympics as well as a weekly volunteer at her neighborhood soup kitchen. She was a national youth delegate to the Truth campaign, to reduce youth tobacco use by utilizing the perspective of their peers in designing a marketing campaign. In college, Ms. Westling participated in a peer empowerment group that traveled to local high schools, facilitating presentations that discussed issues of societal gender norms, sexuality, and sexual health. Beginning in 2004, Brooke has volunteered for the Democratic party in the presidential elections. In this capacity, she has driven constituents to their polling places to ensure voter turn out, campaigned on campus, and served as a telephone campaign volunteer. In addition to her volunteer work, Ms. Westling has also served as a Teen Court officer for the Franklin County Courts. Teen Court is a diversion program designed to allow first-time teen offenders to serve as a jury for other offenders, awarding a sentence that they feel would be appropriate and effective for preventing teen recidivism. As an attorney, Brooke Westling has taken cases on a pro bono basis and continues to be involved in a local non profit dedicated to raising awareness of congenital heart defects and funding for research.
4. In 2002, Brooke Ashley Westling graduated from Steubenville Catholic Central High School with top honors. After high school graduation, Brooke Westling attended The Ohio State University, as a Psychology major. Ms. Westling spent her second year of undergraduate school studying at the University of Hawai'i. She returned to The Ohio State University to complete her Bachelor's Degree in Psychology with minors in Women's Studies and Political Science. Brooke graduated from The Ohio State University in 2006. After college, Brooke Westling continued her education, earning a law degree at Capital University Law School, in Columbus, Ohio. In addition to obtaining her Juris Doctorate, Ms. Westling also obtained a certificate of concentration in Alternative Dispute Resolution from Capital University Law School. During law school, she was an academic scholarship recipient, a member of the Dean's List, was active in Mediation Clinic, Moot Court, Women's Law Society and earned her Divorce Mediation Certification through the Franklin County Court System. In 2009, following law school, Brooke relocated to California and sat for the California Bar exam. She was admitted to the State Bar of California in 2011 and currently resides in the San Francisco Bay Area, where she works as an attorney and legal consultant.
Always having a passion for social justice and serving the community, Brooke Westling obtained her Juris Doctorate in 2009 and moved to the San Francisco Bay Area to pursue a career in the legal field with a focus on community activism. She earned entrance to the State Bar of California in 2011 and welcomed her first child in early 2012. Currently, Ms. Westling is focused on balancing her career ambitions, spending time with her family and staying involved in the community. Her volunteer work as a member of the planning committee for the Bay Area Congenital Heart Walk ties in both family and community, as her son lives with a congenital heart defect, and the Walk was established to raise funding for congenital heart defect research. Brooke takes legal cases on a pro bono basis whenever possible, particularly those pertaining to family law issues. Brooke Westling is also a board member for the Jacksonville Craniofacial Alliance, a nonprofit based out of Jacksonville, Florida, that was created to raise awareness of craniofacial abnormalities and serve as a resource for families affected by them. The Alliance is currently by a children's hospital as a tool for bringing together the doctors treating these abnormalities and the affected patients.